Teens invent and use their own language to reinforce their sense of togetherness, and to exclude the adults who don’t understand it. We literally put this language on pack and in store, using real teen words, and also giving them the opportunity to creatively play and say the things that they might want to but be unable to.
So, we created playful packaging designs for Fanta to show that Fanta is letting teens be teens, and in a way that draws attention to the pack at point of purchase.