Studio City, Macau, has been transformed into an alien invaded universe. UFOs, intergalactic creatures and incredible glowing plants have taken over the resort. Travel the property, encounter weird and wonderful creatures, and use your skill and courage to save the day.
Working with character and 3D designers, we created variety of aliens from different planets, some cute and playful, others dark and mysterious. Each alien had its own slightly strange and fantastical story and profile.
The campaign was extended with a whole range of media placements all over Hong Kong and Macau. Billboards, buses, trams, bridges, stations and walkways were invaded by aliens. The entire property was taken over by aliens and our intergalactic universe, incorporating a range of photo opportunities and features that guests could interact with.