By becoming an organ donor, we remove the waiting time you experience in everyday life, and at the same time remove the waiting time for people in need for organ transplant.
The campaign, #DontWait, is an integrated campaign for the Hong Kong Organ Transplant Foundation to raise awareness and cultivate culture of organ donation among the new generation.
The campaign kicks off with collaborating with three big corporates, including Maxim’s Group, Cathay Pacific and TaoBao. Once you sign up as a donor, we will offer you a fast pass. For instance, the fast pass for getting a table quicker so people don’t have to wait for an hour for a table in Maxim’s Group’s restaurant.
By signing up as organ donor, we save your time through different offers, like an instant free Uber ride, or getting off work on time for a week.
Audio ad using celebrities’ voice in Spotify, encouraging users to sign up as donors and enjoy a three months free upgrade to Spotify Premium.
As a celebration at the end to reward people’s collective efforts in singing up as organ donors, the more the seconds people spent on signing up as organ donors, the longer the Clockenflap will be.